Redefining Modesty, Empowering Style
ABOUT THE DESIGNER
A Turkish designer uses her self-taught skills, first developed in her grandmother and aunt’s sewing atelier, to create contemporary modest fashion. With a distinctive style and a strong digital presence, she has built Soulofmodesty, a global brand that reflects her passion and vision.
Fashion has always been a central part of her life and identity. After making the personal decision to cover her hair, she struggled to find clothing that matched both her personal style and her core values. This challenge inspired her to design garments and scarves that she could personally connect with, while giving other women with similar experiences a sense of recognition and belonging.
With its contemporary and innovative approach, Soulofmodesty has become a pioneer in modest fashion. The brand continues to shape the industry with inclusivity and unity in mind, aiming to inspire women worldwide and contribute to positive change in fashion.
Founder’s Note — Alper Onar
When I first started exploring modest fashion, I quickly realized how limited the options were. Women deserved clothing that reflected both their values and their sense of style, yet most collections felt either outdated or incomplete.
That gap inspired me to take action. I wanted to create designs that prove modesty and fashion can go hand in hand — pieces that are elegant, comfortable and true to every woman’s individuality.
This is how SoulOfModesty was born: out of a desire to give women the freedom to express themselves without compromise, and to bring fresh energy to the world of modest fashion.
— Alper Onar
At SoulOfModesty, comfort and confidence are never optional — they are the foundation of every design.
Our collection brings together abayas, shawls, and statement pieces that redefine modest fashion for the modern era. Each item is created to be effortlessly stylish, unapologetically modest, and always on-trend.
With flowing silhouettes and versatile designs, we give you more than clothing. We give you the power to express your values, own your style, and step into every moment with confidence.
SoulOfModesty — because modesty is not a limit, it is your strength.
OUR STORY
We at SoulOfModesty shift the boundaries of fashion as we know them.
We create a universe for all women, with designs that represent confidence, unity and modesty in their purest interpretation.
We established our eponymous collection in 2020 and have ever since given a voice to women that were once forgotten about in the fashion industry, with designs that pay respect to both form and function, personalisable to every unique dress sense.